Through the Patient's Eyes
From: Medical Device & Diagnostic Industry - 10/2014 - page 24

These stories illustrate the great power of medical devices to both help and
hurt the patients who receive them

There's one perspective that too often gets ignored in the medtech industry -
in our pages as well as in the industry as a whole: that of patients. Gone
are the days when doctors would choose a device and patients would blindly
follow their advice. Today's healthcare consumers are educated, empowered,
and eager to play a central role in their care. And that's not surprising
given how medical devices have great power to both help and harm those who
use them.

We've collected stories from both perspectives to give you a sense of what
the devices you create are capable of. Devices can change lives - for better
and worse. At a time when the medical device industry is being forced to cut
costs while at the same time maximizing profits, it's important to remember
that there's still a person at the other end of the value chain. 

Read the entire article at:
http://dc.cn.ubm-us.com/i/391078/25