High-Tech Pizza Menu Picks Toppings For You by Tracking Eye Movements From: Wireless Design & Development - 12/03/2014 By: Rex Santus Pizza Hut is calling it the first "subconscious menu," and it acts as a stand-in for the paper menu you'd usually get when dining at a Pizza Hut. It tracks your eye movements and selects toppings based on where your gaze lingers the longest. The menus were developed in collaboration with Tobii, a Swedish company that develops eye-tracking technology. Read the entire article and view a video (0:57) at: http://www.wirelessdesignmag.com/news/2014/12/high-tech-pizza-menu-picks-toppings-you-tracking-eye-movements Links: Tobii on Mashable http://mashable.com/category/tobii/ Order a Pizza with Your Mind and Eyes Using Pizza Hut Restaurant’s Subconscious Menu by Tobii Eye Tracking http://www.tobii.com/en/footer-pusher/group-footer/news-media/#/pressreleases/order-a-pizza-with-your-mind-and-eyes-using-pizza-hut-restaurant-s-subconscious-menu-by-tobii-eye-tracking-1091743 Tobii http://www.tobii.com/