How Tech for the Disabled Is Going Mainstream From: Bloomberg Businessweek - 09/24/2009 By: Reena Jana Designs conceived for the handicapped, such as voice commands for PCs, often lead to products for the masses Apple is widely celebrated for making devices as easy to use as they are elegantly designed. What customers probably don't know is that some of these features aren't exactly new—they evolved from software Apple created to help disabled people use PCs. Other companies should consider following these trailblazers, say innovation consultants. "Companies could look at designing for accessibility as a sales opportunity. Most features that are accessible for the disabled have great value to everybody," says Donald A. Norman, a former Apple vice-president for advanced technology who heads a joint business and engineering program at Northwestern University. Read the entire article at: http://www.businessweek.com/magazine/content/09_40/b4149058306662.htm