Designing for Accessibility: A Business Guide to Countering Design Exclusion
By: Simeon Keates 

As new technology continually emerges, it is essential that companies design
products that offer the right combination of functionality, usability, and
accessibility for all consumers. In this volume, author Dr. Simeon Keates
presents a step-by-step guide for companies on how to accomplish this
difficult task, articulating why these three elements can make the critical
difference in remaining competitive and economically viable over the long
term. It is a "how to" book to help companies and designers offer products,
services, and environments that do not discriminate between potential users
and grounds of capability. 

Designing for Accessibility provides insightful case studies to illustrate
the corporate benefits for designing accessibility, in addition to carefully
selected and valuable figures and tables. It serves as a means to demystify
what is involved in designing inclusive products for all users. Dr. Keates
highlights numerous examples for designers, such as creating a tool for Web
browsing for older adults, as well as digital television access. 

This volume is a beneficial resource for business managers, policymakers, as
well as corporate and design researchers to ensure the practical realization
of accessible technology for all segments of society. 

Contents: Foreword. Preface. An Introduction to Designing for Accessibility.
Making the Business Case for Accessibility. Implementing Design for
Accessibility in Industry. Senior Management and Design for Accessibility.
Project Management Level. Filling the Skills Gap. Case Study - Making
Expertise Available Within a Company. Putting Accessibility Into the Design
Process. Case Study - Designing for Accessibility in Practice. Involving
Users in the Design Process. Conducting Sessions With Users. Case Study -
Investigating the Accessibility of Digital Television for Older Adults. 

On Amazon:
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